Welcome
Lunch
12:30pm — 12:55pm
Welcome Lunch & Introduction with Lou Mastria, CEO, DAA
Please join us and all our Summit attendees for our Welcome Lunch and get ready to bring your privacy and data stewardship to our industry's best level.
KEYNOTE
12:55pm — 1:20pm
The Prognosis for Federal Privacy & Data Protection Legislation
Our industry has been supporting a framework for a federal privacy law for several years and though both parties in Congress support such an aim, passage of a law has been elusive. We have a direct line to one of the key architects on the Hill and he shares where we are in moving closer to consensus.
DANTE CUTRONA
Chief of Staff, Office of U.S. Rep. John Joyce (R-PA)
U.S. House of Representatives
FEDERAL
FOCUS
1:20pm — 2pm
What We Need, What Can We Expect: Industry Perspectives on the Current Congress, and Positioning for What May Be Next
Next month, our industry—through 4A's, ANA, BBB National Programs, TAG and DAA—will have its first-billed "Advertising Day on the Hill," a chance to meet face-to-face with Republican and Democrat Members of Congress and their staffs to help advance a federal privacy regimen that is perhaps practical and pragmatic—and preemptive. Industry participants weigh in on what we can expect.
RISK MANAGEMENT
2pm — 2:40pm
Pixels & the Plaintiff's Bar—Managing Risk To Avoid ‘Gotcha!’
I Motion to Dismiss! Private rights of action have flooded courts, and many advertising organizations, with creative attempts to re-interpret, in some cases, age-old laws in various class-action theories. Even some state enforcers are sympathetic in their own pursuits of "justice"? Is a pixel really a wiretap? What can marketers do to manage these risks and be ready when a legal notice arrives.
THE
ENFORCERS
2:40pm — 3:20pm
Key Take-Aways from Recent DAA Principles Enforcement Actions: The View from ANA & BBB National Programs
Within the U.S. market, two accountability organizations independently enforce the implementation of DAA Principles—whether or not the subject of their fact-finding and investigations are participating in the DAA program. As a follow-on to the previous session, what other take-aways can we learn from new and recent cases of ANA's Center for Ethical Marketing and BBB National Programs' Digital Advertising Accountability Program?
INDUSTRY
SPOTLIGHT
3:20pm — 4:10pm
Leading with Data: Competition, Economic Growth & Social Contributions in a Privacy-First World
Data stewardship for advertising is at the heart and soul of the DAA Principles—and the Fair Information Practice Principles that govern most privacy and data protection laws worldwide. Nonetheless, the practical collection, analysis and application of data in a privacy-first, increasingly AI-driven world, is under threat, even for more relevant advertising. Listen in as industry leaders make the compelling case for data and how we can win the hearts and minds of consumers and policy makers.
WELCOME RECEPTION
4:15pm — 6:30pm
A Padres Welcome to San Diego at the DAA Summit Reception
We welcome all DAA Summit and our guests from the ANA Masters of Data Conference to join us for a Welcome Reception on the Omni Tortuga Terrace (sixth floor). We expect a lovely San Diego evening—and for limited attendants a pre-cursor to an exciting night at Petco Park.
6:45pm — 10pm
A Special Invitation from the DAA & ANA: A Salute to Jackie Robinson, Baseball, Apple Pie & Data-Driven Advertising
It's Jackie Robinson Day (and Night) in Major League Baseball stadiums across the country including the San Diego Padres vs. Seattle Mariners game. The DAA and ANA have secured a limited number of tickets, a dedicated section with beverages —and direct access from the Omni! We don our caps to salute Player No. 42. Attendance is limited to the first TBD persons to check in at the DAA Summit registration desk outside the ballroom.