BREAKFAST BRIEFINGS
7:10am — 8:15am
Risks Managed
Rise, fuel up, and get ready to learn. Our Breakfast Briefings are back this year with three to four new topics curated by TrustArc, a DAA Program Approved Provider for brands, publishers, agencies and ad tech companies in the U.S., Canada and Europe.
ROUNDTABLE 1
Data Collection in a Privacy-First World: Navigating the Mandate of Data Minimization
In today's privacy-first landscape, the industry faces a growing tension between the necessity of collecting personal information and the strict mandate of data minimization. This roundtable invites participants to share practical frameworks for balancing the need of data collection for marketing and the principle of data collection.We will exchange insights on how leading organizations have successfully transitioned to “minimum viable signals” without sacrificing performance.
FACILITATOR
Karen Jia
Global Privacy Manager
TrustArc
ROUNDTABLE 2
California Privacy Enforcement: Can we Find a Common Ground on Choice and Transparency?
Recent sweeping privacy enforcement actions in California are reshaping how companies operationalize user choice. With the increased scrutiny on digital advertising practices companies need to adapt their practices. This roundtable will explore the impact of the recent enforcement actions in California on digital advertising and how to find a balanced approach to avoid “consent fatigue” while ensuring compliance.
FACILITATOR
Maciej Piszcz
Director, Privacy & AI Governance
TrustArc
ROUNDTABLE 3
Evolution of AI: Use Cases and Shifting Regulations
As agentic AI reshapes the advertising technology landscape, organizations face a critical inflection point — balancing the opportunity for innovation against the demands of rapidly evolving regulatory frameworks across the US and EU. Roundtable participants will examine real-world use cases, the strategic implications of regulatory "pause" periods, and how to future-proof data practices in an era of unprecedented AI capability.
FACILITATOR
Joanne Furtsch
Vice President, Knowledge & Global DPO
TrustArc
Thank you to TrustArc for its breakfast and programming support.
2026 DAA PRIVACY ICON AWARD
8:20am — 8:25am
Hosted by Lou Mastria, CEO, DAA
Welcome to Day 2 of our 2026 Summit. We start with a note of recognition. The DAA Program in many ways provides a "safe harbor" for companies that want to stay on the right side of enforcers. That's been true since the program's start -- and in practice here in the US and around the globe. Our sole focus: We help brands tell their ad privacy story. Today, we honor an industry leader who has been instrumental to the DAA program since its inception.
2026 RECIPIENT
Clark Rector
Executive Vice President—Government Affairs
American Advertising Federation
STATE FOCUS
8:25am — 8:45am
An Abundance of State Laws with Common Elements for Transparency & Consumer Control: A Policy Watcher Discussion
While California offers one model, nearly 20 other states are joining the privacy regulation party where advertising use of categories of data are also under scrutiny. What are the common elements among these recent laws, how does the DAA self-regulatory program assist, and where are the anomalies. Our panel of expert policy watchers discuss.
PANELISTS
Travis Frazier
Public Policy & Issues Leader, Government Affairs
Dow
Christopher Oswald
Group Executive Vice President, Head of Law, Ethics & Government Relations
Association of National Advertisers
POLICY KEYNOTE
8:50am — 9:35am
Exceptional California—A Perspective on Privacy Regulation for Advertising from the State's Chief Enforcement Agency
Sharpen your understanding of California data and privacy law enforcement -- by hearing a viewpoint straight from an enforcer. Our host state is one focal point for how transparency and consumer control for interest-based advertising needs to be exercised, and how data may be used responsibly for relevant consumer interactions. What can we learn from recent California enforcement actions?
MODERATOR
Christopher Oswald
Group Executive Vice President, Head of Law, Ethics & Government Relations
Association of National Advertisers
Tom Kemp
Executive Director
California Privacy Protection Agency
DAA PROGRAM UPDATE
9:40am — 10:10am
Six Actions You Can Take Now to Futureproof Your Brand in a Privacy Co-Regulated Age | A DAA Program Update
Brands and publishers take note: using the DAA AdChoices program, there are (at least) six simple things you can do to signal to consumers -- and regulators -- that you've got notice and choice for data collection and advertising working for your brand and your customers.
PANELISTS
Lou Mastria
CEO
Digital Advertising Alliance
Jamie Monaco
Senior Manager—Privacy Products
Digital Advertising Alliance
Brandy Walsh
Vice President—Legal & Privacy
StackAdapt
GLOBAL SPOTLIGHT
10:15am — 10:45am
Transparency in the Trillions, Control in the Millions
Global Perspectives on the Interaction between AdChoices & Privacy Laws
Self-regulation thrives in a co-regulated world -- and certainly that's true with AdChoices. New laws in the EU, new promulgation within India, and continued privacy vigilance in Canada, Latin America and the United Kingdom co-exist with DAA Principles, locally applied. Representatives from the DAA Global Framework discuss their marketplaces and how the interest-based advertising ecosystem, brands included, are protected.
MODERATOR
Julie Ford
Executive Director
Digital Advertising Alliance of Canada
PANELISTS
Mathilde Fiquet
Advisor
European Publishers Council
Mary Teahan
President & CEO, Qendar & Co-Founder
The Alliance for Digital Advertising in Argentina (APDA)