BRIEFS
7:10am — 8:15am
Breakfast Roundtables
Rise, fuel up, and get ready to learn. Our Breakfast Briefings are back this year with three to four new topics curated by TrustArc, a DAA Program Approved Provider for brands, publishers, agencies and ad tech companies in the U.S., Canada and Europe.
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DAY TWO
WELCOME
8:20am — 8:25am
Day Two Welcome by Lou Mastria, CEO, DAA
Welcome to Day 2 of our 2026 Summit with a note of recognition as we start our second day. The DAA Program in many ways provides a "safe harbor" for companies that want to stay on the right side of enforcers. That's been true since the program's start and in practice here in the US and around the globe. Our sole focus: We help brands tell their ad privacy story.
STATE FOCUS
8:25am — 8:45am
An Abundance of State Laws with Common Elements for Transparency & Consumer Control: A Policy Watcher Discussion
While California offers one model, nearly 20 other states are joining the privacy regulation party where advertising use of categories of data are also under scrutiny. What are the common elements among these recent laws, how does the DAA self-regulatory program assist, and where are the anomalies. Our panel of expert policy watchers discuss.
KEYNOTE
8:50am — 9:35am
Exceptional California—A Perspective on Privacy Regulation for Advertising from the State's Chief Enforcement Agency
Sharpen your understanding of California data and privacy law enforcement -- by hearing a viewpoint straight from an enforcer. Our host state is one focal point for how transparency and consumer control for interest-based advertising needs to be exercised, and how data may be used responsibly for relevant consumer interactions. What can we learn from recent California enforcement actions?
Tom Kemp
Executive Director
California Privacy Protection Agency
DAA
PROGRAM UPDATE
9:40am — 10:10am
Six Actions You Can Take Now to Futureproof Your Brand in a Privacy Co-Regulated Age | A DAA Program Update
Brands and publishers take note: using the DAA AdChoices program, there are (at least) six simple things you can do to signal to consumers -- and regulators -- that you've got notice and choice for data collection and advertising working for your brand and your customers.
GLOBAL
SPOTLIGHT
10:15am — 10:45am
Transparency in the Trillions, Control in the Millions
Global Perspectives on the Interaction between AdChoices & Privacy Laws
Self-regulation thrives in a co-regulated world -- and certainly that's true with AdChoices. New laws in the EU, new promulgation within India, and continued privacy vigilance in Canada, Latin America and the United Kingdom co-exist with DAA Principles, locally applied. Representatives from the DAA Global Framework discuss their marketplaces and how the interest-based advertising ecosystem, brands included, are protected.